Hi, I’m Andy. I build and scale great products.
I’m a startup product leader with a proven track record of driving growth, increasing retention, and delivering high-impact digital products. From early-stage MVPs to scaled, high-revenue platforms, I help teams turn bold ideas into reality.
What I do:
🚀 Product Strategy – Crafting roadmaps that align vision with execution
📈 Growth & Retention – Using data to optimize experiences and scale revenue
🎯 User-Centered Execution – Prioritizing customer needs to build winning products
🏆 Building High-Performing Teams – Creating a culture of ownership, collaboration, and execution to drive results
Looking for a product leader who can drive impact? Let’s chat!
I’m an Aries. Enneagram Type 1.
TL;DR: I was born to be a Product Manager.
I’ve spent over 15 years leading teams and building products at the intersection of digital, production, and technology. Whether launching new products, scaling startups, or managing high-stakes creative projects, I thrive in fast-moving environments where strategy meets execution.
I bring a builder’s mindset to every challenge—whether it’s taking a product from 0 to 1, driving growth and retention, or leading teams to execute at a high level. My experience spans product management, digital production, app development, and e-commerce, working with some of the most recognizable brands in the world.
As a co-founder of Made Trade, I built a category-defining marketplace from the ground up, proving that great products can be both sustainable and scalable. Before that, I collaborated with brands like Nike, Apple, Facebook, Google, Gatorade, and Venmo, helping bring big ideas to life across digital, video, and experiential mediums.
At my core, I’m a problem solver, team builder, and execution-focused leader who believes the best work happens when strategy, creativity, and collaboration align.
Areas of Expertise
🔹 Building startups from 0-1
🔹 Product roadmapping, management, and execution
🔹 Branding / Rebranding
🔹 Client management
🔹 E-commerce & Digital production
🔹 App Development (iOS/Android)
🔹 Production and post-production
🔹 Team building and leadership
Education
UNC School of Media and Journalism
University of North Carolina at Chapel Hill