Hi, I’m Andy.
I build and scale great digital products.

I’m a product and program leader with a proven track record of launching, growing, and optimizing high-impact digital products. Whether it’s taking an idea from 0 to 1, scaling a platform to new heights, or aligning cross-functional teams around a shared vision, I thrive at the intersection of strategy, execution, and user experience.

What I Do

🚀 Product Strategy – Crafting roadmaps that align vision with execution
📈 Growth & Retention – Using data to optimize experiences and scale revenue
🎯 User-Centered Execution – Prioritizing customer needs to build winning products
🏆 Building & Leading High-Performing Teams – Driving collaboration, ownership, and execution

If you’re looking for a product leader who delivers results, let’s chat!

About Me

I’ve spent 15+ years leading teams and building products across consumer tech, e-commerce, and digital platforms. I thrive in fast-moving environments where strategy meets execution, ensuring products not only launch but scale, retain users, and drive business impact.

I take a builder’s mindset to every challenge—whether it’s leading end-to-end product development, scaling a startup, or orchestrating complex digital programs. My expertise spans:

✅ Product Management – Defining vision, roadmaps, and execution strategies

✅ Program Leadership – Managing large-scale initiatives with cross-functional teams

✅ Digital Production – Solving complex problems with user friendly digital solutions

✅ E-commerce & Marketplaces – Scaling platforms for growth and retention

✅ App Development (iOS/Android/Web) – Creating intuitive, high-impact digital experiences

✅ Remote Team Leadership – Managing distributed teams across product, engineering, and design

As Co-founder & Head of Product at Made Trade, I built a category-defining marketplace from the ground up, proving that sustainable products can also be scalable and profitable. Prior to that, I worked with global brands like Nike, Google, PayPal, and Uber, delivering best-in-class digital experiences.

At my core, I’m a problem solver, team builder, and execution-focused leader who believes the best work happens when strategy, creativity, and collaboration align.

Areas of Expertise
🔹 Product roadmapping, management, and execution
🔹 Scaling startups from 0 to 1
🔹 E-commerce & digital marketplace strategy
🔹 Agile product development & cross-functional leadership
🔹 Growth, retention, and user engagement
🔹 Program & operations management
🔹 Branding & rebranding
🔹 Team building and leadership

Education
UNC School of Media and Journalism
University of North Carolina at Chapel Hill